Yacht Me Thailand: Digital Yacht Charter Platform for a Fragmented Market

Yacht Me Corporation Co., Ltd. (“Yacht Me Thailand”) is a Bangkok-based company building a digital platform for yacht and boat tourism across Thailand. Through its YACHT ME THAILAND web, iOS and Android apps, the company connects travellers with vetted operators offering yachts, speedboats, longtail boats, river cruises and superyachts in destinations such as Phuket, Pattaya, Krabi, Sattahip, Koh Kood and Bangkok.

Founded by Dr. Trewut Anurakpandit, a naval architect with a PhD in ship dynamics and marine renewable energy, Yacht Me Thailand emerged from a simple problem: booking a boat in Thailand is often opaque, offline and fragmented. The platform is designed to simplify discovery and booking for customers while giving operators modern digital tools for managing their businesses.

Why They Stand Out

Before treating Yacht Me as just another travel site, it helps to understand that the company is focused on infrastructure, not simply listings. It aims to become a digital layer that links operators, travellers, and tourism partners across Thailand’s coasts and rivers.

1. Full-spectrum boat and yacht charter platform in Thailand

Yacht Me positions itself as a full-spectrum yacht and boat charter platform in Thailand, covering private charters, join-in trips, dinner cruises and other marine experiences. On the customer side, the platform supports real-time search, AI-assisted discovery and clear categorisation of vessel types, from sailing catamarans and longtail boats to river cruises and superyachts.

2. Operator-first tools, not just a marketplace

Beyond customer bookings, Yacht Me provides operator-focused tools that help partners manage availability, reservations, customer communication and daily workflows. Over time, the product roadmap includes more sophisticated analytics and AI-supported pricing and utilisation, which can directly impact operator margins and service quality.

3. Sustainability as a design principle

Yacht Me’s positioning emphasises eco-conscious marine tourism. The team talks openly about reducing waste and inefficiency via digital operations, exploring circular initiatives such as food-waste recycling from marine tourism, and prioritising operators that follow responsible practices. This ESG-aligned stance is increasingly relevant for both travellers and investors.

4. Partnerships that broaden the travel experience

The company has formed partnerships with established brands such as Chaophraya Cruise in Bangkok and AE-Adventure for small-aircraft and aerial experiences. These collaborations extend Yacht Me’s value proposition from purely sea-based trips to “sea and sky” experiences, and show how the platform could serve as a distribution layer for a wider range of high-value tourism products over time.

5. Domain-driven founding team

The founding team blends deep marine expertise and modern software engineering. Dr. Trewut brings naval engineering and Royal Thai Navy dockyard experience, while his co-founder and CTO, Panu Kampanakorn, leads the multi-platform technology stack and AI-enabled tools. This mix of domain knowledge and product execution is central to how the company is building for both travellers and operators.

Why Watch Yacht Me Thailand in the Marine Tourism Market

For investors and industry observers, Yacht Me sits at the intersection of travel technology, marine tourism and ESG-aligned infrastructure in Southeast Asia. Several dynamics make it a company to keep an eye on.

Growing demand for yacht and boat charters in Thailand

Thailand’s marine tourism market is moving beyond niche status. Demand for boat charters in Thailand is supported by:

• steady growth in experience-led travel from both international visitors and domestic tourists;

• policy-level support and promotional efforts that position yacht and boat tourism as part of Thailand’s high-value tourism strategy; and

• increasing interest in coastal, island and river-based itineraries that go beyond traditional hotel-only stays.

In this context, a dedicated, tech-enabled yacht booking platform is well placed to capture value as the market formalises and scales.

Ambition to become a regional boating OTA

Yacht Me’s stated ambition is to become a complete boating OTA for Southeast Asia, aggregating private charters, join-in trips, marine transfers and related services into a single platform. Its current coverage already spans multiple Thai coastal and river destinations, and the team is exploring deeper integrations with hotels, airlines and online travel agents so partners can plug Yacht Me inventory and APIs into their own systems.

Multiple revenue streams beyond booking commissions

While the core business today resembles a booking marketplace, the longer-term model includes several additional lines:

• subscription- or usage-based operator tools (inventory management, pricing, analytics);

• integrated payments and financial services tailored to marine operators;

• data products and insights on fleet utilisation, routes and demand; and

• curated travel bundles such as “Stay & Sail” or “Fly & Float” in collaboration with hospitality and aviation partners.

This creates room for both transactional and recurring revenue, which is attractive from an investment standpoint.

Efficiency and sustainability as potential moats

By centralising inventory and digitising workflows, Yacht Me can help operators optimise utilisation, reduce idle time and improve route planning. Over time, this kind of operational and data advantage can become defensible, especially when coupled with sustainability initiatives and a track record of working closely with regulators and tourism authorities.

Meet the Team Behind Yacht Me

Dr. Trewut Anurakpandit, Co-founder & CEO

Dr. Trewut is a naval architect with a PhD in ship dynamics and marine renewable energy, and experience at the Royal Thai Naval Dockyard. He leads Yacht Me’s strategy and vision: making yacht and boat tourism in Thailand more accessible, transparent and sustainable for both travellers and operators.

Panu Kampanakorn, Co-founder & CTO

Panu is a software engineer with international experience, responsible for the architecture of the YACHT ME THAILAND web, iOS and Android apps. He focuses on building the operator-facing infrastructure and AI-enabled features that underpin the platform.

WOWS Take on Yacht Me as a Yacht Charter Platform

Yacht Me Thailand sits in a clear whitespace where fast-growing marine tourism meets underdeveloped digital infrastructure. On one side are travellers looking for reliable, curated yacht and boat experiences; on the other are operators who lack modern tools for distribution, pricing and operations. By positioning itself as a full-spectrum charter and infrastructure layer rather than just another listings site, Yacht Me is addressing both problems at once.

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